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The former two approaches have remained in use into the s, even as advertising techniques have transformed extensively with the rise of the internet. Advertisements instead followed general tendencies in contemporary film advertising, as can be seen below. It likewise allows filmmakers to take a pre-existing story and then modify it, in a manner informed by contemporary norms and trends, to sell their own story or convey a specific message. In all cases, this ensures the covers' visibility. Framing these summaries are photographs of the cast, drawing on these actors' star power to sell the films advertised.

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For Solo Diwaktu Malam, the advertisement emphasizes the size of the cast, touting its "12 silver-screen stars in one film".

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It is positioned to the side, next to the main male actor's face in the flyers and to the far left of the banner. This was done using two of the above- discussed approaches: That advertising material Figure 7 made no mention of the novel is thus not surprising.

Sardjono's involvement is relegated to the reverse of the flyer, written in small text under the title of the film near the bottom of the flyer. In the ninety years since, almost two hundred and fifty films have been made based on or inspired by novels Woodrich, Tiga Sinar Mutiara Film.

In other words, they generally did not refer to said films as being adapted or inspired by another work, nor did they reference the works that were adapted by title or author.

Click here to sign up. Document in own collection. Komunitas Bamboo and the Jakarta Art Council.

Although other advertising methods for films may have been used in this period, extant materials are printed works, with the earliest examples for imported works dating to the late 19 th century. This trend continued towards the end of the decade as political turmoil plagued Indonesia following the 30 September Movement coup attempt and the economy continued to perform poorly; inonly 8 feature films were produced domestically Kristanto, Generally, the cover of the source novel represented three to seven percent of the total surface area of the advertisements.

Advertising within cinemas, which by were almost all cineplexes, instead involved color posters that were produced photographically and frequently included sponsors' dinar.

Ardan's retelling had been published more recently, it did not reach the broad audiences of the lenong and other stage versions of the story. Conclusion This article has explored the advertising of film adaptations in Indonesia. That is why we must choose stories that we feel indigene audiences will enjoy, then present them in such a manner that they suit the interests of viewers from that group Kwee, b, p.

Only in was the novel being adapted given prominence; in this year, Usmar Ismail promoted his Anak Perawan di Sarang Penjamun as the first collaboration between authors and filmmakers.

Since then, an average of fifteen films per annum have been produced based on novels, and these films have frequently ranked among the most commercially successful of their release years.

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Clipping accessed at Sinematek Indonesia. Lfnong Film Fideo — Meanwhile, Kenikmatan 'Pleasure',a film adapted from Abdullah Harahap's novel Ranjang Semua Orang 'A Bed for All People'is only identified as an adaptation in its advertisements with the phrase "from the novel" dari novelwritten in tiny white letters between the large red text of the title of the film and novel. In the case of Assalamualaikum Beijing, this credit stood alone, written in white text larger than that crediting the film's director.

In the poster for Di Bawah Lindungan Ka'bah 'Under the Protection of Ka'bah',adapted from the novel written by Hajji Abdul Malik Karim Amrullah, this textual credit was in the center of the poster, nestled between images of the main characters and sniar Minangkabau village. Books as Concept The third approach used for linking novels with films adapted from them is presenting potential audiences with books not as concrete titles with concrete covers, but rather as abstract concepts.

Their manifestation of abstracted novel covers, however, differ considerably.

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Though advertisements in newspapers and magazines continued, the rise of the internet allowed advertisements to spread rapidly. Novels were presented either straight-on as only covers or at an angle, with pages showing.

Two examples have been found in the context of novels being adapted to film, both dating to In the s and s, the media used in film advertisement experienced a dramatic shift. Help Center Find new research papers in: Based on this exploration, this article argues advertisements' emphasis on films' adaptation from novels is a relatively recent development, one that only became common in the s. In the case of Hafalan Shalat Ternag 'Delisa's Prayers',adapted from Tere Liye's novel, the cover and textual credit were located next to—and dwarfed by—the title.

First, the shifts in advertising techniques mentioned above suggest a shift in audience recognition of the practice of adaptation itself. In these examples, the names of the authors are listed at the bottom of the advertisements together with members of the crew—mostly the director, music director, and cinematographer.